Why I Have Changed My Mind When It Comes To Responsive Web Design?

Previously, when asked if all webmasters should be creating sites with responsive design, my reply would be a resounding – yes! But, I have given this a lot of thought these days, and I am of the opinion that this precept must be changed.

Responsive Design

For all of you who are unfamiliar with the concept, responsive design is a popular approach in we design that operates to adapt and modify the layout and size of a website across various devices. Essentially, the concept implies that a mobile and portable device version of a website must match the user experience similar to that of the desktop version.

One of the leading arguments that cater to the responsive design is that web visitors are more and more viewing websites from a host of various devices like mobile, net books, and tablets, and so; they must not have to re-learn how to navigate every single time that they would switch devices. This premise makes perfect sense. For in the fast increasing web consumption on handheld and portable computing devices, web owners must make their websites responsive to cater to the needs of visitors and customers who are more apt to surf the web on these devices. However, users do not create a distinction as between desktop and mobile web consumption, so why publishers should? Moreover, it also does help to consider that a responsive web design is way cheaper to come up with and maintain, as it does not need developers to repeat changes from across various kinds of templates.

The Road Less Traveled

Nevertheless, we have began to believe that adhering to this approach can get rid of the nuances of various reading behaviors, and do away with the pros and cons that each and every device can deliver.

A lot of the web consumption that happens on mobile and portable devices occurs from within the application browsers that encloses on an iframe the publisher’s mobile site within yet another app experience such as Instagram for example, opening external links within the Instagram application browser. Users that are redirected to external sites from these mobile platforms are often looking to perform one thing like watch a video, read a post, make a quick buy, and more. The moment that action is undertaken, users can return to their preferred platform or application that pointed them to these sites or links.

This is not to say that trying to deepen mobile user engagement on portable devices is a misnomer, it is not. However, it is not safe to presume that the exact same navigation, advertisement, and or buying tactics that work on a conventional desktop can be as effective as it is on a much smaller screen. It is our firm belief that publishers should depart from the usual one-size-fits-all notion in web design, and instead begin thinking about mobile web browsing as an entirely different mobile user experience.

There are so many emerging trends of platforms indicating that the mobile reading experience is altered, and that they are positioned in such a way to boost the user experience by hosting the publisher’s content within their very own servers. These platforms content that the publisher’s mobile sites load very slow, never make efficient use of small screen sizes, or perhaps do not monetize the sites as they ought to have. We will not delve deeper into this, but we see this as a rather deep misconception prevailing among publishers today.

Mobile reading experience is perhaps not where it should be considering the huge percentage of users that frequent our websites from their mobile devices. However, isn’t it something that we all should be able to check into and manage by ourselves?

Mobile revolution has just begun, now it is high time we start leveraging on it.

How To Learn: Learning Web Design

The Right Mindset

Anyone cannot expect another to learn things if no one have exactly taught them how it is done. So, anyone who claims to be an expert on something is not an overnight sensation, they learned what they had to in order to reach a level of expertise. Chances you have learned the ways of the web, watched and observed how people are doing it, and steer clear of their faults as much as possible.

  1. Unlearn-Relearn

 “The most important lessons lay not in what I needed to learn, but in what I first needed to unlearn.” ― Jim Collins

For so many people with artistic flair and some graphic design skills, the learning curve is often longer and harder, when compared to those who do not know it. The problem lies in the fact that the things they were taught, were often not taught the correct way, and so many people who are confident they learned something often misses out on the real point behind the underlying lessons.

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn.” ― Alvin Toffler

Start anew, nothing learned is in vain, as a matter of fact, whatever you will know will add up to what you have learned. Be a player and play the game well. Keep journal of your learning. You will surely learn from it and so are other people.

  1. Do not be afraid to explore, study, read, and re-learn…

 “You have to learn the rules of the game. And then you have to play better than anyone else.” ― Albert Einstein

Do not be tired of reading, exploring, searching, asking, discussing, searching some more, and asking over and over again. This is not for the sake of finding out the existing trends, but because you have to obtain some basic ideas on how things work and seem to be, and answer your questions why things work that way. Always share your passion and inspiration.

  1. Copying is not a mortal sin.

Copying is not a mortal sin, claiming a work as yours is. So, copy all the cool stuff and learn from them. Just put it this way – you can’t make something similar if you are unable to find out the techniques or processes needed to come up with something similar. Without this you will be able to progress.

Copying to some extent and for the sake of your learning is okay, but claiming things to be yours is definitely not.

  1. Follow the cool guys.

 “Things turn out best for the people who make the best of the way things turn out.” ― John Wooden

Always surround yourself with like-minded, positive, and knowledgeable people and surely good things will follow. Remember to always keep an open mind. Never worry about what you will be able to learn from them. You can learn tons, this I am sure. It is like choosing your major for the time being in this school called – life.

“Anyone who teaches me deserves my respect, honoring and attention.”

― Sonia Rumzi

As a final word of advice, throw away your ego and self-centeredness; and learn from other people’s thoughts, comments, feedback, and anything that is sure to boost your skills, techniques, learning, and yourself as a human. Enrich yourself as much as possible; do not be afraid of criticisms. It is what will make your work and the whole learning process worthwhile. Learning is a life-long process, so enjoy the ride at all cost starting today!

Learn for Web Design Melbourne

Learn for Web Design Melbourne
As the Internet has grown and become an integral part of the daily lives of most people, for work and play, the jobs of web creators have become more difficult and complicated, including many related but different skills. Although many individuals who wish to have a web site to promote themselves, their ideas or just to impress friends and employers simply put up blogs, companies need to invest in full websites. Even if they build it on a WordPress platform, they need to hire a developer and designer to make it look uniquely theirs.

First, they must determine exactly what they need and want their website to do. If they simply wish to show the company flag online by putting up some pretty stock pictures and basic company info, basically making it on an online brochure, simple web design Melbourne will require a lot less than a site that’s actually functional. At the very least, every company should collecte email addresses. This is a simply way to collect leads and to market their goods and services using email. Many companies want to sell goods online, and they require shopping cart software and connection with a database to store customer information, connection with the payment services and connection to the department that ships the items to the customers.

The company may also want a lot of added features as well for web design Melbourne. Security is a must, especially if they have any sections reserved for paying customers. Some businesses run membership sites with content that is reserved only for those people who have paid to access it. This requires more database and security to work. So does integrating content with social media sites such as Facebook, LinkedIn, Twitter, Pinterest and Instagram.

These days, web design Melbourne must also include responsive design so the site can easily be seen on smartphones and tablets. They are some simple techniques that can transform a traditional web site into one a phone can view, but for best results the site must be designed for mobile access from the beginning.

The designer first of all must be a designer. That is, they focus on the visual elements of what makes a web site look attractive. And the design should be more than attractive, it should attract the company’s target market. What’s appropriate for a site selling clothes for women would not work for selling games to teenaged boys.

Designers aren’t really programmers, but they must know HTML and Cascading Style Sheets (CSS). Those technologies are how they control the appearance of the site. HTML and CSS are continually changing as they evolve the ability to do more things, so web design Melbourne web artists must keep up. Of course, the actual images are important, so they must know how to use Adobe Photoshop at the very least. 

And though they are not programmers, they often need to include Javascript in their sites. That’s a scripting language that controls the behavior of elements on the web page, and can help to advance web design Melbourne.


Most people who are involved in business know how important marketing is to the success of any company.  At the end of the day, marketing, more than anything else, determines whether or not a business will be successful.  This is not to say that your quality and professionalism do not matter.  They certainly do, but without effective marketing strategies, no one will know about your business.  If they do not know about it, they cannot support it.

Having a brand is one part of marketing your business.  A brand is a bit different from just a name.  A brand is a name, but it is also a persona or image that represents a company to the world.  Businesses that invest in branding are more likely to be successful.  Branding refers to creating a brand for your business.  This is not something that you should attempt to do on your own.  Instead, you should have a professional agency work with you to establish a brand for your business.

Of course, you need to provide them with an accurate description of your business and its customer base.  If you do not know who is going to purchase your products and services, you cannot know how to market to them.  This means that you must have an idea of who your clients are, before you begin branding your business.  Hiring an agency will help you really hone in on your target demographic, provided you know what it is.

Branding agencies deal with this sort of thing regularly, so they know how to make names and images that will appeal to certain people.  Images are big part of branding.  Much of the time, businesses have a symbol, known as a logo, that corresponds with their brand.  This logo should be taken seriously, and you should probably have it done by a professional graphic design agency.  Professional graphic designers will be able to create an image that encapsulates your business’s persona.  Of course, it is best if the same agency handles both aspects of your brand, so the logo and the brand name complement each other.  Plus, if the graphic designers you have hired also have a background in marketing, they will be better able to generate images that will benefit your business.  I

n short, they know what sort of visual techniques to use to appeal to various different demographics.  As with your brand, it is of the utmost importance that you give them enough information to be able to create a symbol that fits with your brand.  If you know who your customer base is, you can describe it to the graphic designers.  Graphic design includes many different things.  You can have graphic design specialists design your logo for you, but they can also create ads and other images.  As with everything else having to do with marketing, it is important that all the images related to your business seem to fit with your brand.  One of the most important factors in gaining a solid customer base is consistency.